In an IT ecosystem where security regulations are increasingly strict, strategic alliances become essential to avoid missing business opportunities. For CertiSur, a pioneer in cybersecurity, the Partner-to-Partner (P2P) model is the ideal vehicle to scale its solutions without friction. "We increasingly work under a collaborative ecosystem model, where different partners contribute complementary capabilities to build complete business solutions", defined Néstor Markowicz, COO of the company.
In this associative scheme, the company's role is very specific: "Provide the digital trust layer", a concept that encompasses everything from identity and electronic signature to validation, traceability and regulatory compliance. Building on alliances with global firms such as Sumsub and Namirial, CertiSur packages these technologies so developers or infrastructure integrators can offer "turnkey" experiences.
The greatest attraction for the channel lies in the elimination of the technical entry barrier. "One of our main objectives is to simplify complexity. We're advancing with modular APIs and services that allow integrating digital signature, identity validation or biometrics within existing applications in a simple way", detailed the executive. And he clarified the central benefit for its partners: "The partner doesn't need to become an expert in cryptography or regulation. CertiSur provides that knowledge and supports both during presales and during implementation".
This model of joint work shows its greatest potential in presales for complex vertical markets. "In many projects the partner has deep knowledge of the operational process or the industry, while we provide expertise in digital evidence. It's one of the models that's growing the most", concluded Markowicz.
Source: Enfasys